BODYCONCEPT

Main information

Industry
Services
Origins
Portugal
Total investment
€ 41,113 - 73,710 (per unit)
Franchise fee
€ 95,200 (Baltic region)
Royalty
€ 700


About the company

With more than 12 years of experience on the market and 50 clinics in Portugal, Poland, Brazil and Cape Verde, BodyConcept has evolved on the basis of sustained growth.

Market leader in Portugal, BodyConcept international expansion is the result of an experienced team always focused on both clients and franchisees results.

BodyConcept central team ensures daily and constant monitoring, continuous training in technical and business management areas, and central organization of franchise business support – marketing, sales, human resources and finance management.

BodyConcept has the largest supply of beauty treatments on the market, offering its customers the best quality at affordable rates, including the innovative and unique Esthetical Gym, which provides its clients the opportunity to enjoy beauty treatments twice a week for a monthly flat rate.

  • Innovative and effective concept
  • Proven concept in 3 continents
  • The widest services offer on the market
  • Reduced investment
  • High profitability of the business
  • Territorial exclusivity
  • Central support (technical, commercial, marketing…)

Ideal candidate

BodyConcept currently is looking for a Master Franchisee for the Baltic region, so the candidate should be ambitious and dynamic. Business previous experience is important.

BodyConcept’s ideal candidate for Master Franchisee has the following credentials:

  • Solid financials or access to capital
  • High personal standards: excellence, honesty and integrity
  • Passionate about the Beauty business
  • Committed to grow the brand in the specific region

Training & Support

Before the opening, BodyConcept provides an excellence training (3/4 weeks) on all the skills necessary to become a Master Franchisee: technical, sales, marketing, operational, financial.

After the opening, BodyConcept will provide an effective follow up and support center to the Master Franchisee.

Opening support:

  • BUSINESS PLAN
  • SUPPORT IN THE SEARCH AND NEGOTIATION OF THE STORE
  • FINANCIAL SUPPORT
  • CLINIC SET UP SUPPORT
  • EXTERIOR DESIGN PROJECT
  • MANAGEMENT SOFTWARE
  • CENTRALIZED AND GLOBAL MARKETING
  • INITIAL COMPLETED TRAINING (technical, marketing, comercial, management): the franchisee does not need experience in the area

Growth and management support:

  • INITIAL SET UP
  • CORPORATE IDENTITY
  • BRAND
  • CLINIC MANAGEMENT
  • OPERATIONAL AND TRAINING
  • CORPORATE WORK
  • MEDICAL-ESTHETICAL TREATMENTS
  • PROFESSIONAL TRAINING
  • 10 DAYS CERTIFIED INITIAL TRAINING IN THE TECHNICAL, COMMERCIAL AND MANAGEMENT AREAS
  • ANNUAL CONTINUOUS TRAINING PLAN
  • PERIODICAL MYSTERY SHOPPER STUDIES
  • BIMONTHLY OPERATIONAL MEETINGS
  • PERIODIC VISITS TO FRANCHISED CLINICS
  • ANNUAL BRAND CONVENTION
  • PERMANENT TELEPHONE AND EMAIL SUPPORT

Investment on marketing:

  • CENTRAL MARKETING DEPARTMENT
  • GRAPHIC DESIGNERS
  • PR AND PRESS OFFICE
  • DIGITAL MARKETING MANAGER
  • MYSTERY SHOPPER
  • ONLINE PLATFORMS MANAGEMENT: WEB SITE, FACEBOOK, INSTAGRAM, LINKEDIN, GOOGLE ADWORDS
  • FRANCHISEES INTRANET

Additional information

  • Length of franchise agreement (in years):  10
  • Marketing fee:  € 250
  • Return on Investment (in months):  18-24
  • Number of employees in 1 unit: 5
  • Number of total units: 54  (July 2018)
  • Watch BODYCONCEPT video (in Portuguese)

Contacts